UKRSPECEXEXPORT PLANS TO TAKE PART IN MORE EXHIBITION EVENTS IN 2022 THAN LAST YEAR
This year the State Company Ukrspeсexport plans to activate its participation in international exhibitions. This was announced by the head of the Marketing and Advertising Department of Ukrspeсexport Oleksandr Shyshko, commenting on the results of the Company's exhibition activities in 2021 and outlining plans for this year.
In 2021, Ukrspeсexport was preparing to present Ukrainian defense products at least ten international arms exhibitions. However, due to the pandemic, most of them did not happen. Therefore, the Company acted as the organizer of the joint expositions of the military-industrial complex enterprises, which are part of the State Concern "Ukroboronprom", at four of the planned exhibition events.
These are the International Arms Exhibition IDEX-2021 (UAE), the IDEF-2021 International Defense Industry Exhibition (Turkey), and the SAHA EXPO 2021 International Defense and Aerospace Exhibition (Turkey). In addition, Ukrspeсexport organized the largest stand in the total area, which exhibited products of the domestic defense industry at the International Specialized Exhibition "Weapons and Security - 2021", which took place in Kyiv on June 15-18, 2021.
"The planned number of exhibitions for which we trained was greater. But the pandemic and the severe quarantine restrictions associated with it have affected all walks of life in the world, and exhibition activity has unfortunately not been an exception. Therefore, many exhibitions have been canceled or postponed", said Oleksandr Shyshko. However, even under such unfavorable conditions, Ukrspeсexport during the past year carried out active exhibition activities to promote products and services of the defense-industrial complex of Ukraine on the world arms market.
Thus, at foreign exhibition events in 2021 were presented about two dozen of the latest models of weapons and military equipment, developed, and manufactured by enterprises of the domestic defense industry. Many of them were full-scale specimens.
In 2022, representatives of the Company plan to take part in about twenty foreign defense exhibitions. At least seven of them will be organized by Ukrspeсexport. This year the Company's activities in the exhibition sphere will be focused mainly on the Asian and Middle Eastern regions. One of the most important events is IDEAS, which will take place in the second half of the year in Pakistan. "Each such exhibition is a unique opportunity to present the latest developments of domestic manufacturers in the global arms market", said Alexander Shyshko.
Ukrspecexport expects that this year's planned international arms exhibitions will take place and the Company will be able to present more widely the capabilities of Ukraine's defense industry, which will serve as an impetus for new promising contracts with existing and new foreign partners.